You just found the kitchen where one meal wins twice. He's bulking. She's cutting. Same dinner, two plates — big and bold, or light and lean — both loaded with protein, both ready in about 10 minutes. No perfect diet. No starting over. Just pick your team, keep your streak, and come back for the next episode. You found your people — now let's eat. Your streak starts tonight.
Inside: 4 colors, 14 days, no calorie counting — and a streak you actually keep.
Not a two-week meal plan. A playbook you own, with a system you can use every day after.
How it works
Pick. Count blocks. Keep the streak.
Three moves. That's it. Pick, count, keep — and watch the streak do what willpower never did. This is not another diet you quit on Day 5. This is a streak you actually keep, with a team cheering you on.
01Pick your teamTeam Bulk for bigger plates, Team Cut for lighter plates — same meal, sized for your goal.
02Count blocks, not caloriesEvery recipe uses four color blocks: Protein, Fuel, Fat and Green. Protein ÷ 25, carbs ÷ 30, fat ÷ 10 — that's the whole system.
03Keep the streakOne simple rule a day for 14 days, with a free plate on Day 7 — and the Never-Miss-Twice Rule for the days you slip.
Free 7-meal sampler
Which team are you? Your free meals are waiting.
Join your team right now. Get 7 meals free, sized for your goal — and meet the couple you'll be rooting for, episode after episode. Pick a side, and the first win is already yours.
Tap a team below to get that team's meals:
Your 7 Team Bulk meals
One email with the sampler, then occasional recipes. Unsubscribe any time.
The playbook
The 14-Day Streak
14 days to learn the system. A lifetime of plates. Stop starting over. This is Cole and Maya's high-protein playbook for bulking or cutting — learn the four color blocks in 14 days, then build any meal yourself, for either goal. No calorie counting. No perfect diet. Just a system you keep, a team you belong to, and a show you'll want to come back to. Unlock it once, and you'll never look at a plate the same way again.
14days to learn it — one simple rule each day, plus a free plate on Day 7 and the Never-Miss-Twice Rule for bad days, then the system is yours to keep
30starter recipes in about 10 minutes, each with a Team Bulk and a Team Cut version — reuse them, and build the rest yourself with blocks
4color blocks: Protein, Fuel, Fat and Green. Count blocks, not calories
4bonuses, including a Gas Station and Drive-Thru Guide and a printable tracker
Less than one drive-thru meal. Yours to keep, forever.
$9.99 once — that's 33 cents per starter recipe, before you ever repeat one.
From the plan · recipe 7 of 30
Chicken & Rice Bowl
Cole's plate
77gprotein
885calories
6 oz cooked chicken
1 microwave rice pouch
½ cup black beans
1 oz cheddar, salsa
Maya's plate
50gprotein
300calories
5 oz cooked chicken
1 cup cauliflower rice
3 tbsp salsa
Microwave the rice, add chicken (and beans), 1 more minute, top and eat. Macros are estimates from standard nutrition data.
Why it works
You don't need a perfect diet. You need 14 days in a row.
Most plans fail on Day 5, not because the food was wrong, but because people stopped — and felt alone doing it. This one is built around stopping that: a free plate on Day 7, the Never-Miss-Twice Rule on Day 8, and a halfway letter right where most people quit — because quitting is the problem this book actually solves.
If you've started and quit before, good. That means you know what quitting feels like — and this plan is built around stopping it. There's a rule for bad days. There's no starting over.
Step 1 — Pick your side. Bulk to build. Cut to lean out. Find your weight on the chart and get your daily blocks.
Step 2 — Build plates by color. Protein first, then Fuel, Fat and green. Any label works: protein divided by 25 is your Protein Blocks.
Step 3 — Keep the streak alive. Check the box every day. Miss one? Never miss twice. No restarts, no guilt, no catching up.
The Divide Rule. Any label, any food: protein ÷ 25 = Protein Blocks. Carbs ÷ 30 = Fuel. Fat ÷ 10 = Fat. Round to the nearest half. That's the whole system — and once you know it, you can build a plate anywhere, not just from these 30 recipes.
Protein Block — about 25 g protein, e.g. 3 oz cooked chicken
Fuel Block — about 30 g carbs, e.g. 2/3 cup cooked rice
Fat Block — about 10 g fat, e.g. 1 oz cheddar
Green Block — 1 cup raw / veggie scoop, e.g. spinach, broccoli, peppers
Cole and Maya, in their own words
It's not a textbook. It's Cole and Maya.
The book reads like the show — two people, two goals, same dinner. Here's the energy from Day 1 — the voices you'll be quoting by Day 2:
Cole · Team Bulk: "Day one is the EASIEST day of the whole streak — and people still skip it! Stop waiting for Monday. Monday's never coming. Start tonight, and let's go!"
Maya · Team Cut: "Pick your side! Find your numbers on the chart, eat ONE plate that matches them — that's it! Nobody's grading you on perfect, we're just getting started!"
Same meal. Two goals.
One pan. Two plates.
Every recipe comes in a Team Bulk and a Team Cut version from the same ingredients. Cook once, plate twice — and both plates win. Here's the Sweet Potato Chicken Bowl, recipe #12.
Cole · Team Bulk — ~870 cal: 6 oz cooked chicken, 1 large sweet potato, 1/2 cup black beans, 1/4 avocado, 1 oz cheddar. 3 Protein, 3 Fuel, 2 Fat.
Maya · Team Cut — ~390 cal: 5 oz cooked chicken, 1 small sweet potato, a handful of spinach. 2 Protein, 1 Fuel, 1/2 Fat, 1 Green.
Look inside: Day 1 page, Block System page, and recipe pages are shown below — every day has a rule, menus for both sides, and streak boxes; 30 recipes, both versions, every block counted.
Find Your Numbers chart by body weight, with a calorie floor on Cut
14 daily pages with Bulk and Cut menus
Day 0 and Day 14 scorecards to see your change
The Never-Miss-Twice Rule for bad days
Block Cheat Sheet with about 50 everyday foods
Printable streak tracker and grocery list
Swaps for vegetarians, shift workers and families
Recipes in about 10 minutes, no oven needed
Team Bulk or Team Cut?
Pick a side. Your streak starts tonight.
Instant PDF download · 55 pages · 30 recipes, both versions · 4 bonuses included · Plan your first plate in 5 minutes · Your team is waiting. Don't wait for Monday.
$9.99 once — Coming soon. The buy link is not live yet (store setup is a later step). Not ready to buy yet? Get the free 7-meal sampler first — and Day 14 isn't the end: Bonus 4 helps you plan your next streak.
The 14 days
One rule a day
One rule a day. Fourteen days to a system you can't unlearn. Each day teaches one habit — by Day 14 you can look at a plate and know, instantly, if it fits your goal.
Day 1 Pick-a-Side · Day 2 Protein First · Day 3 Green Every Plate · Day 4 Cook Once, Eat Twice · Day 5 Lazy Plate · Day 6 Snack With a Job · Day 7 Free Plate · Day 8 Never Miss Twice · Day 9 Drive-Thru · Day 10 Gas Station · Day 11 Water Before Wanting · Day 12 Weekend · Day 13 Fridge Raid · Day 14 Finish Line
Four bonuses, included free — zero extra cost, all yours
Bonus 1 — The 30 Lazy Protein Recipes: every meal from the plan plus the rest of Cole and Maya's rotation, with portions, calories, protein and blocks for both sides.
Bonus 2 — Gas Station and Drive-Thru Guide: what to grab when the kitchen is miles away, with ready-made Bulk and Cut combos and six ordering rules.
Bonus 3 — The 3-Day Mini Streak: for busy weeks. Three days, nine meals, three rules.
Bonus 4 — The Next 14 Planner: keep what worked and plan your next streak, so Day 14 becomes a habit instead of an ending.
This is for you if you:
Want more protein without tracking every calorie
Have started plans before and quit around Day 5
Live with someone on a different goal
Want quick meals, not meal-prep Sundays
The show
Will the kitchen travel?
Will it travel today?Follow us and find out — you won't want to miss the next one.
Coming soon · fridgeraid.app
Fridge Raid
Your fridge is hiding a high-protein meal right now. Snap it, pick your team, and raid it — get a meal from what you already have.
No. The 14-Day Streak uses four color blocks — Protein, Fuel, Fat and Green — instead of calorie counting.
What exactly do I get for $9.99?
The full playbook, not just two weeks of meals: the four-block system, a 14-day challenge to learn it, 30 starter recipes in about 10 minutes each with Team Bulk and Team Cut versions, plus 4 bonuses including the Gas Station and Drive-Thru Guide and a printable tracker. It's a one-time price, yours to keep, forever.
What happens after Day 14?
Nothing runs out. Day 14 is when you've learned the system — after that you keep building plates with blocks, reusing the 30 recipes, and using the bonuses whenever you want.
What about allergies?
Brands and portions vary, so check labels if you track closely or have allergies. This site is general information, not medical or dietary advice.
New episodes daily
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